The fact that “twice as many people think transport is the bigger contributor to global warming” is truly disturbing. The meat and dairy industries have enormous power that needs to be combatted because the consequences of indifference are too costly to accept. I think telling people to stop eating meat and dairy for the environment would be completely ineffective. The first step is to reduce consumption, educating individuals on why it is integral to our planet, but also to their wellbeing. People tend to feel helpless in these scenarios and it is important to make them understand that as consumers, they have the power. These harmful and manipulative industries feed off of consumer ignorance and indifference. This is a large part of the problem: ““A lot is being done on deforestation and transport, but there is a huge gap on the livestock sector. There is a deep reluctance to engage because of the received wisdom that it is not the place of governments or civil society to intrude into people’s lives and tell them what to eat.
“The report concludes that keeping meat eating to levels recommended by health authorities would not only lower emissions but also reduce heart disease and cancer. THIS IS KEY: “The research does not show everyone has to be a vegetarian to limit warming to 2C, the stated objective of the world’s governments.”
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