Hillary Taymour, the designer behind New York-based label Collina Strada, is making sustainable fashion fun. Think prints sourced from deadstock materials, upcycled tie-dye sweatshirts and rhinestone-encrusted water bottles (the latter was sported by musician Maggie Rogers on the red carpet at the 2019 Billboard Women in Music event). At Taymour’s spring/summer 2020 show, a semi-naked model clutching a squash ran down the runway, with phrases such as “waste not, want not” painted all over her body.

“You can have fun and still be [eco] conscious,” Taymour tells Vogue ahead of her autumn/winter 2020 show at New York Fashion Week. “What’s going on with the planet is serious — we know that. Let’s talk about it in a way that doesn't sound so depressing and apocalyptic. No one’s going to change the way they live if it isn’t represented in a fun way.”